Marketing intelligence built for Seas The Day

Seas The Day Marketing Command Center

The Seas The Day Marketing Command Center is an internal business intelligence and marketing management application used by Seas The Day to understand, measure, and improve its digital marketing performance.

The platform brings authorized marketing data into one centralized system so the Seas The Day team can understand how customers discover the company, how marketing campaigns perform, which search queries and website pages drive results, and where marketing opportunities exist.

Access to the application itself is limited to authorized users.

What the Marketing Command Center Does

The Seas The Day Marketing Command Center consolidates marketing information from authorized data sources into internal dashboards, reports, and AI assisted analysis. Depending on which integrations an authorized user connects, functionality may include:

Google Ads campaign reporting and analysis
Google Analytics website performance analysis
Google Search Console search performance analysis
SEO performance monitoring
Keyword and landing page analysis
Advertising performance analysis
Lead and conversion attribution
Marketing reporting
Competitive marketing analysis using permitted data sources
AI assisted identification of marketing opportunities

Google Ads Integration

Authorized users may connect a Google Ads account to the Seas The Day Marketing Command Center. Google Ads data is used to provide marketing reporting and analysis, including information about campaigns, advertisements, keywords, search terms, clicks, impressions, advertising costs, conversions, and other available campaign performance information.

This information allows authorized Seas The Day users to understand advertising performance and make informed marketing decisions.

The application only requests Google permissions required to provide enabled functionality.

Google Analytics Integration

Authorized users may connect Google Analytics to analyze website activity and marketing performance. Information obtained through this integration may be used to understand traffic acquisition, website usage, landing page performance, engagement, and conversion performance.

Google Search Console Integration

Authorized users may connect Google Search Console to analyze organic search performance. Information obtained through this integration may include search queries, clicks, impressions, click through rate, average search position, landing page performance, and related search performance information.

Why We Request Google Account Access

Google authorization is requested only when an authorized user chooses to connect a supported Google service. Access is used to retrieve and process the Google account data necessary to provide the marketing analytics, reporting, attribution, and management features enabled by that user.

Google account access is not requested for unrelated purposes.

How Google Data Is Used

Google user data accessed by the application is used to provide and improve the user facing functionality of the Seas The Day Marketing Command Center, including displaying marketing information, generating reports, analyzing marketing performance, identifying trends, and supporting authorized marketing workflows.

Our handling of information received from Google APIs is subject to our Privacy Policy and applicable Google API requirements.

Your Privacy

We believe users should understand why information is requested and how it is used. Read the Seas The Day Marketing Command Center Privacy Policy for information about the categories of information the application may process, how information is used and stored, circumstances in which information may be shared, and choices available to users.

Read Privacy Policy

Terms of Use

Use of the Seas The Day Marketing Command Center is subject to its Terms of Service. Read Terms of Service

Contact

Seas The Day

Email: rentals@seasthedayaz.com

Website: SeasTheDayAZ.com